Using Minto Pyramid Principle for writing Equity research reports, Business plan, Strategy reports and other consulting Assignments There Are Three Basic Types of Content Slides To Help Develop this 'Supporting Story'. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. Minto Books International, Inc.
Pyramid Principle Minto
Minto Principle Summary
The Minto Pyramid Principle
The Proseminar Quadrology (2/4)http://education.dbai.tuwien.ac.at/wie/WS05/
Wolfgang GatterbauerVienna, November 4, 2005
or the case for hierarchically structured thinking and communication...
Updated version: January 18, 2007
Online available at: http://www.dbai.tuwien.ac.at/staff/gatter/work/051104_The_Minto_Pyramid_Principle.pdf
1
A LETTER FROM A FRIEND (1/3)
Source: [Zel99], http://education.dbai.tuwien.ac.at/wie/WS05/
Dear Shirley,
Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, you kissed him?
And also, on Sunday when you came to my house and my Mom made you a tuna fish salad for lunch and you said: Yech! Thats the worst salad I ever ate!?
And yesterday, when my cat brushed against your leg, you kicked her and threatened to sic your dog Monster on her?
Well, for all of these reasons, I hate you, and I no longer want to be your friend.
Lucy
Imagine you receive this letter from Lucy. What does she want to tell you?
2
A LETTER FROM A FRIEND (2/3)
Source: [Zel99], http://education.dbai.tuwien.ac.at/wie/WS05/
Dear Shirley,
I HATE you. Here are my reasons:
1. You stole my boyfriend.
2. You insulted my mother.
3. You scared my cat.
Main statement or governing thought
Reasons supporting the governing thought
Wouldnt the message be far clearer if the letter were written that way?
3
A LETTER FROM A FRIEND (3/3)
Source: http://education.dbai.tuwien.ac.at/wie/WS05/
Lucy hates me.
Q: Why did Lucy write this letter to me?
I stole her boyfriend.
I insulted her mother.
I scared her cat.
A: Because ...
Q: Why?
A: Because ...
In the second letter, the hierarchy of Lucys actual thoughts becomes more explicit and can be considered as a fictitious question-answer dialogue with the addressee.
4
STAYING IN VIENNA (1/2) INDUCTIVE LOGIC*
* Induction [MW05]: inference of a generalized conclusion from particular instances.** Vienna is the second best city to live in according to a 2005 survey from the Economist Intelligence Unit (EIU) on
living quality in 127 cities of the world. Vancouver is ranked first.Source: http://education.dbai.tuwien.ac.at/wie/WS05/
Mary should stay in Vienna.
Mary has a good job in Vienna.
Vienna has very good life quality**.
Marys friends all live in Vienna.
Independent group of answers (logical grouping)
Any main statement can be either supported by an independent group of arguments ...
5
STAYING IN VIENNA (2/2) DEDUCTIVE LOGIC*
* Deduction [MW05]: the deriving of a conclusion by reasoning.Syllogism [MW05]: deductive argument, consisting of a major and a minor premise and a conclusion.
Source: http://education.dbai.tuwien.ac.at/wie/WS05/
Unless she is prepared to change, Mary has to stay in Vienna.
Mary wants to continue living in a large city.
Because she only speaks German, Mary is limited to Vienna, Zurich or a large city in Germany.
Mary dislikes Zurich and all German cities.
Therefore, if she wants to live in a large city and does not learn an-other language, Mary must stay in Vienna.
Chain of statements(logical argument)
... or by a chain of statements that together form a logical argument.
6
MOTIVATION OF THE TOPIC*
* Please also see remark 1 in the backupSource: http://education.dbai.tuwien.ac.at/wie/WS05/
These topics are relevant for the overall course goals.
Q: Why do we discuss this strange stuff in class?
One of the two course goals is preparation for scientific work.
The lecturer considers this topic to be highly relevant for scientific work.
Therefore, we talk about the pyramid principle in class.Q: Why?
Q: Why?
... ...
In such a way, we can also answer the question about why we discuss this topic in class.
7
REMEMBER
* Please also see remark 2 in the backupSource: http://education.dbai.tuwien.ac.at/wie/WS05/
Ask questions before you give answers (even if its only in your mind).
Questions
Key message
Pyramid
First find or state the key message before you plunge into details.
Envision the question-answering process to follow top-down a fictitious logical pyramid structure*.
Whenever you read or a write a scientific paper, first distill the key message, and then analyze or support it along a logical question-answering pyramid.
8
RELATED LITERATURE AND SOURCES
Source: http://education.dbai.tuwien.ac.at/wie/WS05/
Many people consider Barbara Minto as the thought leader on logically structuring facts and ideas. She is especially well known for being the founder and author of The Minto Pyramid Principle. Student can order her book directly with her for a reduced price of 35 EUR (November 3, 2005): [Min96]: Barbara Minto. The Minto Pyramid Principle: Logic in Writing,
Thinking, and Problem Solving. New and expanded ed, Minto International, 1996, ISBN: 0960191038.http://www.barbaraminto.com/book.htm (November 3, 2005).
The example of Lucy writing to Shirley is taken from the following book with kind permission of Gene Zelazny: [Zel99]: Gene Zelazny. Say It with Presentations: How to Design and Deliver
Successful Business Presentations. First edition, 1999, McGraw-Hill, ISBN: 0071354077.
Definitions are taken from: [MW05]: Merriam-Webster OnLine. http://www.m-w.com/ (November 3, 2005).
Thanks to Barbara Minto, Markus Gremmel and Gerhard Zehetner for useful comments and suggestions.
9
Backup
10
REMARK 1 TOP-DOWN VS. BOTTOM-UP
Source: http://education.dbai.tuwien.ac.at/wie/WS05/
We made arguments for logically structuring your ideas top-down. Dependingon the situation, it might make sense to actually present your reasoning bottom-up. Take the example from slide 5 and imagine you try to convince Marry that she has to learn English if she does not want to stay the rest of her life in Vienna. When talking to her, you might want to start with the premises before stating the conclusion.
Still, despite presenting your reasoning bottom-up, you would let the governing thought, top-down, govern your own thinking while constructing your argument.
Draw the analogy to a (hypo)thesis in scientific research. You start with a problem, make a hypothesis and try to prove it. If it wont work, you have to be honest to yourself and change the hypothesis.
On the other hand, great breakthroughs in science and evolution tend to be bottom-up. Tim Berners-Lee might not have tried to prove the idea of the WWW when he first worked on his personal hypertext system Enquire in 1980.
But even in this case, he will have followed some idea, some dream, some end goal in mind, even if it was still not what it later turned out to be.
11
REMARK 2 POSSIBLE NAMING AMBIGUITY
Source: http://education.dbai.tuwien.ac.at/wie/WS05/
Watch out for a possible naming ambiguity between the Minto Pyramid Principleand the inverse pyramid structure of writing.
In journalism, the inverse pyramid structure (IPS) of writing refers to reporting a news story from the most important material to the least important, separating the statement of what happened from the specific detail of how and why it happened. This writing style contrast to the chronological style of fiction, in which a story is told in the sequential order in which events occurred.
The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information.
